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Session Profiles
services

The Art of Selling Services

Tuesday, April 30, 2019      9:00 a.m. - 9:30 a.m.


Merchandising is essential for brick and mortar retailers in order to compete with online shopping sites and mass merchants. Retail merchandising covers everything from how you visually arrange your merchandise to creating unique traffic patterns in your store. This behind the scenes data collection proves what is effective for your store and what isn't. In this session you will learn:

  • How to make selling services part of your store strategy
  • Make extra money while providing additional value
  • Great spiff program for your employees



Instagram

Instagram Photography

Tuesday, April 30, 2019      9:40 a.m. - 10:10 a.m.


Instagram is becoming one of the most powerful tools that retailers can use to define their brand’s aesthetics. This visual social media app is effective in building interest in their store, find potential customers, and give and receive feedback to improve the in-store experience. Learn from an IG professional:

  • Tips on social media photography
  • Easy to use apps for editing, backgrounds, & more
  • Create like a pro with just your phone




Fern

Managing Unions, Contractors & Costs - Exhibitor Lunch & Learn

Tuesday, April 30, 2019      12:30 p.m. - 1:30 p.m.

Join Neil McMullin, Senior Vice President of Fern Exposition Services ABC's Exhibitor Service Partner) to learn more about the dynamics between the various exhibitor service providers.

From this session, you will learn how to discover the advantages of working with the show’s General Service Contractor vs. an Exhibitor Appointed Service Contractor, learn what type of work exhibitors (and their full-time employees) can perform in booth spaces and explore ways to minimize and avoid material handling and freight shipping costs




merchandising

Merchandising & Your Store Environment

Tuesday, April 30, 2019     10:20 a.m. - 10:50 a.m.

Merchandising is essential for brick and mortar retailers in order to compete with online shopping sites and mass merchants. Retail merchandising covers everything from how you visually arrange your merchandise to creating unique traffic patterns in your store. This behind the scenes data collection proves what is effective for your store and what isn't. In this session you will learn:

  • The ABCs of creating your ideal in-store environment
  • Get creative with in-store displays
  • Improve your customers' shopping experience
  • Increase your product turns



Panel Discussion

Modern Parent Panel - Moderated by Terra Jole from MiniMama

Wednesday, May 1, 2019     4:15 p.m. - 5:30 p.m.

Not sure how to attract millennial customers? Come to our Modern Parent Consumer Panel and gain insights on millennial purchasing behavior and what factors go into this age group’s purchasing decisions. During this panel event, you’ll be able to pick the brains of millennial consumers and ask them your questions.

From this paneled event, you will learn how to better market to the millennial audience and expand your customer base.



Open Forum

Retailer & Manufacturer Open Forum

Thursday,May 2, 2019     8:00 a.m. - 9:30 a.m.

This group panel discussion between retailers and exhibitors will cover a wide variety of issues that affect both groups.

The goal of this event is to tackle these issues and come up with reasonable solutions that will help both retailers and manufacturers thrive in this ever-changing industry.



Your Best Idea

Your Best Idea - Share & Tell

Tuesday, April 30, 2019       11:00 a.m. - 11:30 a.m.

This fast paced session enables you to bring your stores best idea to the table, so that your peer retailers can grow their business profitably. These ideas will be shared with all session participants, and one takeaway from this session could pay for your entire trip. Small groups of 6-10 participants for maximum creativity.

  • Money Saving Strategies to reduce operating expenses
  • Ways to Streamline Back Office Operations
  • Promotional & Marketing Strategies
  • Improved Customer Service
  • Your Best In-Store Display
  • Shrinkage Reduction
  • Optimizing Buying
  • HR Solutions
   
   


                 
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