Jefferson is President of Competitive Edge, a highly-specialized training and consulting firm on a mission to inspire, lead and direct businesses on how to more effectively use exhibiting to visibly support core business objectives and generate measurable financial value, far beyond cost.
Our mission is achieved by challenging clients to re-evaluate limiting perspectives about exhibiting and getting them highly focused on precision execution of critical exhibiting success factors.
Jefferson is a results-focused, process-based, passionate visionary and creator of three “game changing” exposition industry programs including the highly acclaimed Tradeshow Turnaround Program, E3 Exhibiting Effectiveness Evaluation program, and Exhibitor Success & ROI Center program.
His Tradeshow Turnaround philosophy and practices are the exposition industry’s definitive guide to quickly turning tradeshows from “expensive appearances” to “productive, profitable investments.” By providing a clear set of empowering results-focused perspectives, backed with specific, process-based strategic practices, his training and consulting services have helped clients generate over $750,000,000 in combined results. No other consulting or training firm can speak to results like this.
Since 1991, as a consultant and trainer, he’s worked with hundreds of exhibiting companies from small businesses to Fortune 500, and has trained over 100,000 marketing and sales personnel.
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Karen Talavera is the founder and CEO of Synchronicity Marketing, a digital marketing consulting and training company. Karen is a thought-leader, expert, speaker and professional educator with 20 years' experience in direct response, email and e-commerce specializing in helping companies apply data-driven marketing intelligence and predictive analytics to optimize digital channel effectiveness. She is a board Member of the Email Experience Council (EEC), instructor for the Association of National Advertisers (ANA), Online Marketing Institute (OMI), and the Direct Marketing Association (DMA); Advisor to Yeti Data.
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Tracey is a National Brand Manager at ReachLocal, the first company created specifically to help local businesses solve the unique challenges of their online marketing. ReachLocal has spent more than a decade building digital marketing technology focused exclusively on local, gathering powerful insights about what works by analyzing over a million campaigns, and developing experts who collaborate with you to get the results you want – more customers.
Tracey has a client first mentality and is hyper focused on ensuring success for all local businesses she partners with. Staying informed on the ever changing digital landscape allows her the ability to consult and guide her clients and brands in the direction that will drive them the greatest value.
Having been with ReachLocal for over 10 years, Tracey has worked with hundreds of clients from small businesses to large franchise brands on their digital marketing solutions.
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Lindsey is a Business Development Manager at ReachLocal, the first company created specifically to help local businesses solve the unique challenges of their online marketing. ReachLocal has spent more than a decade building digital marketing technology focused exclusively on local, gathering powerful insights about what works by analyzing over a million campaigns, and developing experts who collaborate with you to get the results you want – more customers.
Lindsey focuses specifically on developing digital media plans for ReachLocal’s clients and guiding them through the implementation of digital marketing campaigns to bring in new customers and lift their brand visibility. Each business is unique and requires a specific approach to digital marketing. With this in mind, she has continuously provided solutions to her clients that fit their needs, rely on best practices and are backed by powerful technology.
For more than 10 years, she has provided digital marketing solutions to a variety of businesses including franchise systems, buying groups, trade associations and SMB’s. This has afforded her the expertise to avoid common pitfalls and provide scalability to clients of all sizes.
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Eran Harel is the Vice President of Business Development at AppCard, an innovative data-driven marketing and customer retention platform for brick and mortar businesses. AppCard analyzes, targets, and engages customers to increase their lifetime value. With AppCard, business owners have the power to deliver personalized offers to customers via Email, text message, and push notifications.
Since joining AppCard, Harel has helped thousands of business owners develop personalized marketing strategies aimed at increasing customer retention. As the VP of Business Development, Harel is also responsible for strengthening AppCard’s partnerships with a range of solutions providers in order to ensure that AppCard business owners have the support they need to grow their business with customer retention.
Prior to joining AppCard, Eran was the managing director at Harel-Hertz Investment House, served as a board member at the Japanese company Explay Japan, and was chairman of the board of its Israeli R&D subsidiary. Eran completed research for a doctoral degree in economics at Tokyo’s Keio University. He earned an MBA at the College of Management – Academic Studies in Israel and a bachelor’s degree at the Hebrew University of Jerusalem.
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Millennial Panel-Double Session
Here is your chance to get questions asked and answered by your customer! We will be assembling a millennial panel of pregnant and new moms that we will have direct access to. Find out what our core customer wants, needs and values and why. This will be a moderated, town hall style interactive honest session to help understand today's consumer, what is important to them and how they like to be communicated with.
Retailer & Vendor Open Forum
Prepare to be.....uncomfortable. If you are, we have done our job! In a group forum, we will discuss the real issues that affect both retailer and vendor and what both need to thrive. Nothing is off the table, realizing that we both need each other to succeed.